Year-Long Campaign · Times Square
Twitch
Twitch came to Forty North with one goal. Bring the streaming culture out of the screen and into the streets. We built a year-long billboard campaign across four Times Square screens that put streamers, gaming, and the Twitch community at the literal center of the world.
The campaign ran for twelve full months across four screens. It celebrated streamers by name, paid tribute to the platform's biggest moments, and gave the gaming community a public landmark in the city that never sleeps.
The results spoke for themselves. Twitch's user base grew 31.13% over the year, fueled by Times Square awareness, targeted influencer activations, and social amplification that turned the billboards into shareable cultural moments. Monthly streamers climbed 30.43%, and hours watched jumped 22.58% compared to the prior year.
Most importantly, total revenue surged 41.53%. A year-long out-of-home buy that did not just move the brand. It moved the business.
Wow, everyone at Twitch including our CEO, Emmett, still speaks with pride about how we made streamers' dreams come true with Times Square billboards last year.
Tell us what your brand needs to say and where it needs to be seen. We will figure out the rest.
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