Times Square Takeover · Multi-Year
SeneGence
SeneGence is a network-based cosmetic company built on the strength of its distributors. They came to Forty North looking for one thing. To get in front of an audience the network alone could not reach. The mainstream. The tourists. The people who watch the ball drop in Times Square every December 31st.
We built SeneGence a dynamic, high-energy campaign anchored around the most photographed intersection on the planet. The hook was a competition. Every sales representative across the entire SeneGence network was vying for the same prize. To see their photo and their sales figures on the Times Square screens for one full month.
It worked. Sales representatives sold harder, recruited faster, and shared more than they ever had. And the month of recognition on a Times Square screen became the most coveted internal prize the company had ever offered.
Two years after the first activation, SeneGence had grown from $400 million in annual revenue to over $1 billion. Times Square did not just give them visibility. It gave them a flywheel.
Tell us what your brand needs to say and where it needs to be seen. We will figure out the rest.
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