Out-of-Home Strategy · Multi-Year
Brother USA
Brother Industries, a global leader in printing and imaging, came to Forty North facing a slow decline in sales and a brand awareness gap their existing media mix could not close. The category was crowded. The traditional channels were not breaking through. We pitched a different approach. Get them out of the feed and into the street.
We analyzed Brother's existing strategy, mapped where their audience actually was, and built a year-round out-of-home plan anchored in high-impact placements across Times Square and Nasdaq. The work led the conversation. The placements made the brand impossible to miss.
In the first year alone, Brother saw a 12.52% increase in sales and a 16.46% increase in goods sold compared to the previous four years combined. Net income growth skyrocketed to 148.89%, reversing a three-year downward trend.
The results were so strong that Brother signed a multi-year contract with us. Out-of-home is not a campaign for them anymore. It is a permanent part of how they show up.
Tell us what your brand needs to say and where it needs to be seen. We will figure out the rest.
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